The marketing
campaign concentrates on the exhibition city with additional
national exposure and starts 2 months before the show opens.
With our years of history of sponsoring the Real Estate
Expos, there have been many powerful media partner alliances
formed.
Examples of
Media Promotion for Beijing Property Expos:
Newspapers &
Magazines: Established print media alliances which
consist of more than 30 nationwide and 12 international
publications.
TV & Radio:
To include 8 TV channels nationwide and 7 radio stations,
with CCTV and BTV as the most influential.
Internet /
Website: Established partnerships with leading related
sites domestically and around the world, such as Sina,
Soufun, Tencent, Sohu, etc.
Direct Mail:
Continued direct mail campaigns throughout the year and
through partner’s targeted database.